Yu disclosed that the Huawei Mate 10 shall be launched around the same time as the successor of Apple iPhone 7. He further said, “We will have an even more powerful product. The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better-photographing capability and many other features that will help us compete with Apple.” This year, Huawei has planned to put more emphasis on revenue and profit rather than a sheer increase in the number of shipments. The company targets to sell around 140 million to 150 million handsets in 2017, which is just a marginal increase from 139 million of 2016.
Lately, the Chinese establishment has been experiencing a sharp decrease in revenue growth. One reason for this is Huawei’s benevolent investment in 5G development. On the other hand, another cause is the company’s aggressive pricing strategy for its low-end smartphones. Richard Yu clearly mentioned, “We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us.” This is probably the reason why Huawei is putting its bet on flagship devices. Moreover, it also has plans for global expansion and the Mate 10 should be a phone worth showing off. The upcoming high-end smartphone from Huawei will sport a bezel-less display similar to the Galaxy S8 or even the Note 8. Inside, the handset there shall be the in-house HiSilicon Kirin 970 SoC. Presently in its development phase, it is going to be a 10 nm chip with the powerful Cortex-A73 cores. Talking of other things, the Huawei Mate 10 should come with adequate RAM, flagship-grade dual camera, generous battery life and top-notch connectivity. After all, competing with the Apple iPhone 8 is not a piece of cake.
